About

I aim to synergize design, technology, and business, with a goal to create impactful solutions to user problems.

Currently, I am a User Experience Design Lead at JPMorgan Chase & Co. spearheading a team on the digital transformation of J.P. Morgan Private Bank.

Previously, I worked in product management, product design, and creative roles at Bank of America, McKinsey & Company, Deutsch NY, Crispin Porter + Bogusky, SS+K, BBDO Worldwide, and TBWA Worldwide.

I studied Architecture at Chulalongkorn University in Bangkok, Thailand. Then, moved to New York City to learn about Design & Technology at Parsons School of Design. After a few years of working here, I decided to pursue an MBA at Columbia Business School as the final missing piece in understanding product as a career.

In my free time, I like to hang out with my mischievous little corgi, Connor, play video games (big fan of Final Fantasy), exercise, and do anything music-related.

You can find me as a mentor on ADPList, and connect with me on LinkedIn.

Siri is an extremely talented designer. She has a mix of analytical systems thinking, and an aesthetic sense driven by emotion and empathy, a mix that I think is missing for many designers. Her work is always detailed and well thought through, resulting in a premium quality that serves users and customers well, as well as strengthens her collaboration with her clients and teams.

Associate Design Director

I had the pleasure to work with Siri closely for three months on a client engagement, and I enjoyed it truly! Beside her impeccable craftsmanship and attention to details, she also has a strong user centered mindset, which is evident throughout her design process. I can still recall the time when she collaborated closely with the dev team to push forwardd an interaction in the best interest of the users, despite of initial technical difficulties. All in all, Siri's just incredible fun to work with, and I’d high recommend having her on your team!

Lead Designer

Three things immediately come to mind when I think of Siri - detail oriented, methodical and organized. Siri is a committed designer who throws herself into any challenge that comes her way. Her thought process is apparent in all her designs, and her understanding of the projects at hand is always impeccable. You will not find a designer with a tidier PSD and sweeter smile!

Interaction Design Director

keyboard_arrow_up

keyboard_arrow_down