About

I aim to synergize design, technology, and business, with a goal to create impactful solutions to user problems.

I created my first digital product when I was 10, designing and coding a personal website on Expage. Soon after, I bought a domain and built more websites dedicated to my favorite video game characters. It might seem a bit quirky to some people, but that is how I found my passion for building things from the ground up, blending design with a deep understanding of the subject and technology behind it. I have been creating and developing digitally ever since.

Growing up as a global citizen, I have come to value diverse perspectives and contexts as key drivers of how I design and collaborate. I firmly believe that you cannot solve a problem solely through your own lens when it impacts others. This belief continues to guide me as I strive to make positive impacts as a team leader.

Currently, I reside in Manhattan with my partner and our mischievous little corgi, Connor. In my free time, I like to play video games (big fan of Final Fantasy), exercise, and do anything music-related.

You can find me as a mentor on MentorCruise, and connect with me on LinkedIn.

Siri is a truly excellent, strong design leader with broad and deep understanding. She gave each contributing peer space to discuss their area of leadership and expertise on the program. Came across as a hard-working, prepared, and well-gelled team!

Design Director

I am very grateful to have Siri as my manager. She is one of the hardest-working and organized people I have ever worked with. I have been with the firm for more than 3 years, and only after she became my manager, for the first time I felt my effort was seen.

Senior Designer

Siri is an extremely talented designer. She has a mix of analytical systems thinking, and an aesthetic sense driven by emotion and empathy, a mix that I think is missing for many designers. Her work is always detailed and well thought through, resulting in a premium quality that serves users and customers well, as well as strengthens her collaboration with her clients and teams.

Associate Design Director

Three things immediately come to mind when I think of Siri - detail oriented, methodical and organized. Siri is a committed designer who throws herself into any challenge that comes her way. Her thought process is apparent in all her designs, and her understanding of the projects at hand is always impeccable. You will not find a designer with a tidier design and sweeter smile!

Interaction Design Director

Siri has been an exceptional manager who has positively impacted me in many ways. Her leadership, dedication, and ability to bring out the best in each of us have been truly remarkable. She is incredibly detail-oriented, ensuring that every aspect of our projects is planned and executed smoothly. Her ability to balance being both a meticulous planner and a great leader has created a positive and productive work culture. More importantly, she is a caring individual who genuinely looks out for us.

Senior Designer

Siri has demonstrated exceptional leadership qualities. She possesses a natural ability to inspire and motivate others, and her approach to mentorship is both thoughtful and effective. As a mentor, Siri has been very approachable, and genuinely invested in my growth. She is highly resourceful and always goes above and beyond to provide support.

Research Lead

Siri was a dream design partner. She is a talented, thoughtful, organized designer. She made sure that content was engaged at every step, discussed content strategy with me, and invited me to help present work to others—this was a really big deal. Content is trying to make sure we get a seat at the table, and Siri gave us that seat from the start, so we felt like a team all along.

Content Design Lead

Beside her impeccable craftsmanship and attention to detail, she also has a strong user-centered mindset, which is evident throughout her design process. I can still recall the time when she collaborated closely with the dev team to push forward an interaction in the best interest of the users, despite of initial technical difficulties.

Senior Designer

Siri comes with a wealth of knowledge on design. She was very well organized and documented everything. She made sure to follow up and escalate as needed. She provided design feedback on our deliverables for the year. She was a true leader and I really appreciate our collaboration. We had great communication and collaboration, which I think is key in a partnership.

Lead Product Manager

Siri was able to learn a complicated product space, hire a team from scratch and create an ethos of design thinking for a nascent product team. She was able to organize our library of workflows in a logical manner, help us think about the problems we're trying to solve in a consultative way, and support the triad to develop a roadmap.

Product Director

We greatly appreciate Siri immediately jumping into the team and helping us get our UX back on track, including the great design work she did for the board of directors meeting showcasing our product. I've also been impressed with her taking on more of the product management roles.

Product Director

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My Journey

2022-present

Product Design Lead at JPMorganChase
2024-present • New York, USA

Leading 0-to-1 design for a low-code AI agent builder used by 25k+ software engineers firmwide, and GenAI developer experiences on the global AI platform.

Product Design Manager at JPMorganChase
2022-2024 • New York, USA

Led a 5-10 person design team as a player-coach to modernize J.P.Morgan Private Bank’s client account management software. Eliminated 85k+ hours of manual work, redefined global product development processes, and achieved 100% team satisfaction in management excellence.

2018-2022

Product Design Lead at Bank of America
New York, USA

Overhauled and scaled CashPro, the flagship B2B payments app, from accessible designs to a reusable UI kit, as a hands-on team lead of 2 designers. Wore multiple hats across design and product management to drive a design-first approach that achieved 10 awards, 12 patents, 1st place on app stores, and multiplied key metrics.

MBA Graduate at Columbia Business School
2020-2022 • New York, USA

Completed the 2-year Saturday Executive MBA program. Focused on strategy, leadership and management, entrepreneurship, product management, and behavioral science. Participated in various student leadership positions and start-up accelerator activities.

Obtained US permanent residency (green card) in 2022.

2017-2018

Experience Designer at McKinsey & Company
New York, USA

Advised Fortune 500 clients at McKinsey Digital on digital transformation and 0-to-1 product design. Supported a multi-billion-dollar M&A that launched virtual care services and designed a B2C app with 10k+ downloads on Google Play.

2015-2017

Digital Designer at Deutsch NY
New York, USA

Led design of brand websites, digital advertising campaigns, and new business pitches for consumer product and financial services clients. Received 3 awards from the Cannes Lions International Festival of Creativity.

Began H-1B visa status in 2015.

2012-2014

MFA Graduate at Parsons School of Design
New York, USA

Completed the MFA Design & Technology program. Focused on digital design, coding, and physical computing. Participated in various student leadership positions. Freelanced and interned at companies and agencies including Crispin Porter + Bogusky.

2011

Art Director at BBDO Worldwide
Bangkok, Thailand

Directed 3 print ads, 2 out-of-home ads, 4 TV campaigns for global consumer brands. Contributed to new business pitches and participated in award shows.

2005-2010

BArch Graduate at Chulalongkorn University
Bangkok, Thailand

Completed the Bachelor of Architecture program. Focused on minimalism, holistic design, contextual design, and design principles. Participated in various student leadership positions and stage play music production. Freelanced in graphic design, interior design, and photography. Interned at well-known architectural firm and magazine.