Private Bank

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  • Team Leadership
  • Product Design

A multi-year digital transformation of the client account management platform to reinvent the world's best private bank.

I led a team of product designers, user researchers, and content designers to deliver new experiences and enhancements for a large-scale enterprise application software with a goal to reduce client request turnaround time to same day.

Key Responsibilities

  • Led a 5-10 person cross-functional product design team.
  • Managed design initiatives to achieve business results.
  • Improved design and product triad operations.
  • Defined product strategy and roadmap.
  • Team building and people development.
Siri is a truly excellent, strong design leader with broad and deep understanding. She gave each contributing peer space to discuss their area of leadership and expertise on the program. Came across as a hard-working, prepared, and well-gelled team!
Design Director
I am very grateful to have Siri as my manager. She is one of the hardest-working and organized people I have ever worked with. I have been with the firm for more than 3 years, and only after she became my manager, for the first time I felt my effort was seen.
Senior Designer
Siri has been an exceptional manager who has positively impacted me in many ways. Her leadership, dedication, and ability to bring out the best in each of us have been truly remarkable. She is incredibly detail-oriented, ensuring that every aspect of our projects is planned and executed smoothly. Her ability to balance being both a meticulous planner and a great leader has created a positive and productive work culture. More importantly, she is a caring individual who genuinely looks out for us.
Senior Designer
Siri has demonstrated exceptional leadership qualities. She possesses a natural ability to inspire and motivate others, and her approach to mentorship is both thoughtful and effective. As a mentor, Siri has been very approachable, and genuinely invested in my growth. She is highly resourceful and always goes above and beyond to provide support.
Research Lead
Siri was a dream design partner. She is a talented, thoughtful, organized designer. She made sure that content was engaged at every step, discussed content strategy with me, and invited me to help present work to others—this was a really big deal. Content is trying to make sure we get a seat at the table, and Siri gave us that seat from the start, so we felt like a team all along.
Content Design Lead
Siri comes with a wealth of knowledge on design. She was very well organized and documented everything. She made sure to follow up and escalate as needed. She provided design feedback on our deliverables for the year. She was a true leader and I really appreciate our collaboration. We had great communication and collaboration, which I think is key in a partnership.
Lead Product Manager
Siri was able to learn a complicated product space, hire a team from scratch and create an ethos of design thinking for a nascent product team. She was able to organize our library of workflows in a logical manner, help us think about the problems we're trying to solve in a consultative way, and support the triad to develop a roadmap.
Product Director
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Every day, I aimed to excel as a leader by delivering quality results, optimizing operations, and building a strong team.

As a manager, my primary objective was to empower the team to achive impactful results, collaborate with partners to drive product strategy, and foster design maturity within the organization.

Combining management experience & education, and design proficiency, I employed a leadership mindset, effective communication, and strategic thinking to consistently deliver desired outcomes while cultivating a positive team culture.

In resource-constrained situations, I became hands-on to enable my team to tackle larger tasks.

Leadership Principles

Freedom to accomplish on time and achieve the goals.

Equity to be heard and supported for who you are.

Excellence as the determined outcome to strive for.

Reciprocity as the glue that creates a positive culture.

Freedom
Equity
Excellence
Reciprocity

Highlights

Delivered business results

Led a cross-functional design team in partnership with product and technology to deliver large, complex initiatives over multiple years, impacting various lines of business while aiming for pixel-level quality and usability.

Key result: Reduced 8xk hours and 5x% turnaround time

Influenced product strategies

Proactively ensured that design was integrated into strategic conversations early on, prioritized discovery research, organized design thinking workshops to help define strategies, and shared user-centric ideas to identify business opportunities.

Key result: 100% team awareness of design value and process

Optimized team processes

Revamped team processes to align with industry standards, with the most impactful change being the establishment of a design-led product development process. This new approach integrated the double-diamond design principle, dual-track agile methodology, and promoted an ethos of equal partnership.

Key result: 40%+ YoY in team satisfaction

Invested in team development

Ran initiatives to enhance skills, promoted knowledge sharing, and elevated team profiles such as design critiques, developed a knowledge hub, provided personalized career coaching, and increased team presence within the organization.

Key result: 100% team satisfaction in manager excellence